Social Media Ads

Promotion and Social Media Ads

Social media advertising is a term used to describe online advertising (paid efforts) that focuses on social networking sites. One of the most important benefits of advertising on a social networking site (e.g., Facebook or Instagram) is that advertisers can benefit from user demographics and properly target their ads.

Social media advertising combines current targeting options (such as geo targeting, behavior targeting, socio-psychological targeting, etc.) so that the target group can be identified in detail. With social media advertising, the ad are distributed to users based on information collected from their social media profiles.

Why should you think about advertising social media?

Increase your visibility and reach out to a dedicated audience

Users of social media tend to be particularly active in their quests. Because users are visiting social networking sites several times a day and spend a lot of time on them, social networking ads are more likely to be viewed, clicked, or even notified. Still, users tend to reveal many personal information on their Social Media profiles. Businesses can use this information to target users based on specific criteria, such as their geographical location, personal interests, gender and age. On Facebook, advertisers can even place their ads on pages that list specific keywords.

Increase customer confidence

When we create a Facebook page for the business and then promote it through advertising to gather more “Likes”, we increase brand awareness. This gives us the opportunity to interact directly with customers, which keeps the company at the forefront of their preferences.

Below we analyze the three main social media advertising platforms we pronounce in OneBron advertising packages.

Facebook Advertising

Facebook is the number one global social media network in user numbers.
With more than 2 billion monthly users, Facebook hosts more than a quarter of the world’s population, giving advertisers an unparalleled opportunity to reach almost everyone.

How Facebook advertises?

When it comes to an e-commerce business, Facebook excels in making conversions (eg, creating sales).
The most common model used is to display a Facebook ad directly on a high conversion destination page.
Common examples of content for social media advertising campaigns include:

  • e-books.
  • Product coupons.
  • Discounts via web site.
  • Offers of limited duration.
  • Giveaways.
  • Free shipping etc.

Many ecommerce brands also use combined product offers to earn instant conversion.
Facebook allows more advanced targeting than any other Social Media ad platform. Advertisers can target each location (e.g., within a radius of 8 km), job description, interests, past activity, and many other extremely valuable criteria.

Instagram Advertising

While Facebook’s numbers make it the undisputed king of social media, the Instagram platform is beginning to look like the king of social advertising, especially for businesses that offer their products and services through their website. Instagram now has 1 billion monthly active users and maintains one of the highest social engagement rates for social media, 65% higher than Facebook and 2000% higher than Twitter.

How Instagram advertises?

Instagram has as its main advantage publishing pictures and videos. As a result, vendors of products and services that are visually appealing or who can incorporate visual media into their campaigns tend to perform better on this social media channel.

It is also worth noting that the Instagram user base climbs to a large extent on the 18-29 scale and a little more towards women. If some or all of these features are in alignment with your target audience, then Instagram may be the best advertising option for your business.

Unlike organic posts, Instagram ads can connect directly to a product page or other landing page, allowing immediate dedication to your products and services.

Linkedin Advertising

LinkedIn is another unique social platform that revolves around the B2B market. (Business to Business)
LinkedIn has around 260 million active users per month, evenly distributed among male and female users. 61% of users fall into the 30-64 age group.

How LinkedIn advertises?

At LinkedIn you will find the highest average disposable income, with 75% of LinkedIn users earning 50,000 € a year or more. In some industries, it has the best results in advertising campaigns.

Unlike most social platforms that excel in B2C advertising (business to customer), LinkedIn is best suited for B2B ads and social network marketing campaigns between businesses.

Service companies and B2B B2B businesses tend to be more successful at LinkedIn than B2C retailers.

Below we analyze the three main social media advertising platforms we pronounce in OneBron advertising packages.

Facebook Advertising

Facebook is the number one global social media network in user numbers.
With more than 2 billion monthly users, Facebook hosts more than a quarter of the world’s population, giving advertisers an unparalleled opportunity to reach almost everyone.

How Facebook advertises?

When it comes to an e-commerce business, Facebook excels in making conversions (eg, creating sales).
The most common model used is to display a Facebook ad directly on a high conversion destination page.
Common examples of content for social media advertising campaigns include:

  • e-books.
  • Product coupons.
  • Discounts via web site.
  • Offers of limited duration.
  • Giveaways.
  • Free shipping etc.

Many ecommerce brands also use combined product offers to earn instant conversion.
Facebook allows more advanced targeting than any other Social Media ad platform. Advertisers can target each location (e.g., within a radius of 8 km), job description, interests, past activity, and many other extremely valuable criteria.

Instagram Advertising

While Facebook’s numbers make it the undisputed king of social media, the Instagram platform is beginning to look like the king of social advertising, especially for businesses that offer their products and services through their website.
Instagram now has 1 billion monthly active users and maintains one of the highest social engagement rates for social media, 65% higher than Facebook and 2000% higher than Twitter.

How Instagram advertises?

Instagram has as its main advantage publishing pictures and videos. As a result, vendors of products and services that are visually appealing or who can incorporate visual media into their campaigns tend to perform better on this social media channel.

It is also worth noting that the Instagram user base climbs to a large extent on the 18-29 scale and a little more towards women.
If some or all of these features are in alignment with your target audience, then Instagram may be the best advertising option for your business.

Unlike organic posts, Instagram ads can connect directly to a product page or other landing page, allowing immediate dedication to your products and services.

Linkedin Advertising

LinkedIn is another unique social platform that revolves around the B2B market. (Business to Business)
LinkedIn has around 260 million active users per month, evenly distributed among male and female users. 61% of users fall into the 30-64 age group.

How LinkedIn advertises?

At LinkedIn you will find the highest average disposable income, with 75% of LinkedIn users earning 50,000 € a year or more. In some industries, it has the best results in advertising campaigns.

Unlike most social platforms that excel in B2C advertising (business to customer), LinkedIn is best suited for B2B ads and social network marketing campaigns between businesses.

Service companies and B2B B2B businesses tend to be more successful at LinkedIn than B2C retailers./p>