Google & Social Media Ads

Advertising has evolved. It is no longer limited to prints, static signs, radio and TV. Modern technologies have opened the door to a whole new era of advertising and digital promotion. Digital promotion allows marketers and advertisers to reach out and target their main audience in new ways and with greater precision.

The challenge, to meet the expectations of the modern buyer in a continuous, crossover and personal user experience, is being addressed with the new ad technology and the innovations that continue to evolve. New ad platforms, ad types, tracking methods, and dynamic ad content now offer unlimited opportunities for businesses and advertisers to engage their customers personally across all channels.

Advertising has evolved. It is no longer limited to prints, static signs, radio and TV. Modern technologies have opened the door to a whole new era of advertising and digital promotion. Digital promotion allows marketers and advertisers to reach out and target their main audience in new ways and with greater precision.

The challenge, to meet the expectations of the modern buyer in a continuous, crossover and personal user experience, is being addressed with the new ad technology and the innovations that continue to evolve. New ad platforms, ad types, tracking methods, and dynamic ad content now offer unlimited opportunities for businesses and advertisers to engage their customers personally across all channels.

Reach the right people with the right message

The digital form of promotion and advertising allows you to reach out to the right people with the right message at the right time. You might think that you already doing this through newspapers, brochures or radio ads. As we can explore your digital campaigns together, you will see how efficiently your business can emerge in a digital way.

Get measurable results

Digital promotion is not just about advertising on the Internet. It uses Internet-based advertising tools to research, manage, monitor, analyze and improve online advertising campaigns.
Once completed effectively, digital marketing seamlessly integrates the client-side experience and directs it back to your own website and business. This is done in a natural and non-intrusive way.
It can be personalized to maximize relevance to the target customer of the business. This, in turn, maximizes conversion rates such as creating a sale or closing an appointment. And as its management is digital, it gives us the ability to monitor almost every step the client-user does in relation to your ad.
This allows you to achieve an ROI that is not possible by other means.

Why digital advertising is so successful

This diversity allows you to choose what is best for your business and your customers. Some methods and platforms will definitely be better for you than others.
Some businesses will find advertising via Google Ads much more effective. Other businesses find LinkedIn ads to have greater profit margins. So the first question that needs to be answered is how digital advertising can be tailored to your business.
Being in the right place with the right strategies will reduce costs while gradually increasing profits. Using wrong strategies and platforms can make you feel that digital advertising is not working.
Every type and means of digital advertising has its advantages and disadvantages as well as different strategies. People who know how to run Google Ads campaigns may find themselves in a dilemma compared to ads on Facebook’s platform and vice versa because of the differences between them.

In short:

It is affordable, specific and effective.

More specifically:

Digital advertising is affordable for businesses that do not have much to spend on their advertising budget. We can start digital advertising at just 5 € per day and as soon as we get the first results, we can increase the budget. In this way, we are able to analyze the results of the first campaign and test changes by adapting our advertising activity to maximizing return on investment.
It is also specific as it enables us to focus on a specific customer group that we are sure you want to see the ad. A fact that makes this benefit directly related to the economic approach of the process as we minimize costs as advertising is not shown to people who are not interested in the services and products you make.
These two basic features of digital advertising make it the most effective way of advertising. Therefore, if used properly by people with experience, digital advertising may be the most successful way to advertise a business.
Before analyzing the most important digital advertising methods for SMBs in Social Media and Google, we briefly outline the main marketing goals that digital promotional activity can cover in every kind of business:

  • Creating conversions from prospective customers
  • Increase the company’s awareness
  • Acquire more customers
  • Sales increase